National takeaway pizza company Papa John’s has been fined £10,000 following an Information Commissioner’s Office (ICO) investigation after it received 15 complaints in relation to so-called nuisance messages sent by the takeaway chain to its customers. The ICO investigation found that Papa John’s had been sending marketing messages without valid consent.
The pizza chain was relying on the soft opt-in option but the ICO have ruled this unlawful; those customers who had placed telephone orders did not have a copy of the Privacy Notice and had not been provided with the option to opt out.
Has your firm reviewed its application of marketing preferences and confirmed its compliance with electronic marketing law as set out in the Privacy and Electronic Communications Regulations (PECR)?
Non-compliance could be seen as an attempt to gain unfair advantage over those companies who do comply.
Full details can be found on the ICO website here.
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